JMF Research has more than 15 years of qualitative market research experience. We partner with domestic and global pharmaceutical and biotechnology companies to solve problems throughout the brand life-cycle, specifically as they relate to market landscape, customer insights, brand positioning, usability, safety testing, compliance and message development.

We are committed to finding the voice of the customer (patients and healthcare professionals) and discovering what drives their behaviors through an array of qualitative methodologies. Our team has extensive experience in the following therapeutic areas – oncology, immunology, cardiology, pain management, diabetes, autoimmune disorders (Multiple Sclerosis, Crohn’s and Rheumatoid Arthritis), smoking cessation and more.

We are skilled in FDA regulatory work as it relates to cognitive and safety testing for medical instructions, device testing, clinical testing and name creation.

Janet Footlik, the president of JMF Research, has her Doctorate as a Medical Behavioral Health Scientist and Masters in Public Health from the University of Illinois. She graduated from Brandeis University.  

She is fluent in Spanish and has global market research capabilities. Prior to founding JMF Research, Janet worked at Research International, Fact Flow Research and the Chicago Health and Policy Research Centers.

Key clients include Abbott, Altria, Bayer HealthCare, Discovery USA, Med-ERRS, Novo Nordisk, Pfizer, and Saatchi & Saatchi Health Care.

Our Approach


Each research project is unique. We deliver custom solutions, tailored to you--your industry, your culture, your one-of-a-kind challenges and research objectives.

we are curious, collaborative and consistent in our research proces.